Who’s really watching? Europe will put audience measurement on trial — 26 May, online Mission
Numbers shape markets. Markets shape media. And media shape democracy.
Under the Twinning Project UA 23 NDICI TE 01 24, the 16 Mission will take place : Regulators, MS Experts industry leaders will gather from 09:45 to 13:00 to confront a question that will no longer wait for an answer: in the age of algorithms, streaming and fragmented attention, who will set the rules and who will be trusted to count?
The debate will travel across Europe. Italy, France, Germany and Greece will explore what works, what fails, and what will have to change. Ukrainian partners will bring the sharpest questions of all, the ones a market in transformation can no longer afford to leave unanswered.
Then the focus will shift to the AGCOM decision that will reshape the level playing field, and to the Media Board, which will unveil its strategy for the years ahead. Comparability, transparency, transition periods, Article 24 EMFA: every node will be untangled, every grey area exposed.
An appointment not to be missed for anyone who will want to understand where European audience measurement is heading.